Big Voices

The Cultural Ecosystem: Protecting the Destination for Every Traveler

Hotels have a responsibility to the destination, argues Victor Abou-Ghanem, CEO of STORY Hospitality. For Victor, sustainable hospitality must go further and recognize culture as part of the ecosystem we must protect.

Hotels have a responsibility to the destination, argues Victor Abou-Ghanem, CEO of STORY Hospitality. For Victor, sustainable hospitality must go further and recognize... Read more.